Works Cited

Arlidge, John. “McDonald's Says Get Some         000Exercise, Fatso.” Sunday Times (London). 17 000April  2005.

Argenti Paul. Corporation Communication. Irwin, 000        CA: McGraw Hill, 2007.

Gordon, Anitra and Mandell, Phyllis Levy. “Super  000Size Me” School Library Journal. (29) 1 (2005): 00021.

Hayes, Andrea, “Super Size Me: Expanding the   000Documentary Form.” Screen Education 44 0      00  (2006): 30.

Jacobs, Heather. “McDonald's counters Super Size 000Me Attack.” Media Asia. 7 February  2004.

Jardine, Alexandra and Wentz, Laurel. “McD's     000Refutes Film in U.K. Ads.” Advertising Age. (75) 00035 (2004): 12.

MacArthur, Kate. “SUPER SIZED PR.” Advertising 000Age. (75) 50 (2004): S-6

Parry, Simon. “Is Ronald facing an identity crisis?” 000South China Morning Post. 3 April 2005.

Selway, Jennifer . “The Big Mac Guy Has a New   000Beef.” The Express. 15 June 2005.

Shah, Saeed. “McDonald’s Defies Critics with an  000Even Bigger Big Mac.” The Independent 0          00 (London). 24 April  2005.

Ulrich, C, “The Economics of Obesity: Costs,       000Causes and Controls.” Human Ecology (33) 3 000(2005): 5.

Warner, Melanie. “You Want Any Fruit With That Big 000Mac?” The New York Times. 20 February 2005.

Warner, Melanie. “Salads or No, Cheap Burgers   000Revive McDonald's.” The New York Times. 19 000April  2006.

White, Amy, “McDonald’s Battles Film with ‘Fresh’ 000Offer.” Media Asia. 5 November  2004.

“McDonald's: super-inform me.” Datamonitor. 28   000October  2005.

“McDonald's(R) Announces Industry Leading 0        00  Nutrition Information Initiative.” Canada 00            0    NewsWire. 25 October 2005.

“Produce for Better Health Foundation and 0           00  McDonald's(R) Join Forces.” PR Newswire US. 9 000March 2005 Wednesday.

“Fast food's yummy secret.”  Economist. 27 August 000(2005).

Corporate Advertising
“Podcasting on Educational, Engaging Communication Issues"
Weathering
A Super-Sized
Storm
Objectives:

• To demonstrate that a corporation can preserve its reputation when the facts and even its own behavior are out of step with its communications strategy.

Download Podcast Script (pdf)
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