Works Cited

“A Guide to Corporate Social Responsibility”. University of Miami. 10 Apr 2007.                      000<http://www6.miami.edu/ethics/pdf_files/CSR_guide.pdf>.

“America’s Most Admired Companies”.  CNNMoney.com. 2007. 10 Apr 2007. 000                          <http://money.com/magazines/fortune/mostadmired/2007/index.html>.

Blair, Mona, Antony Bugg-Levine, and Tom Ruppin.  “The UN’s Role in Corporate Social 0            00Responsibility.” McKinsey Quarterly. 4 (2004):21-23. Business Source Premier. EBSCO 000 NJIT lib. 14 Apr 2007 <http://web.ebscohost.com/libdb.njit.edu/>.

Boston College Center for Corporate Citizenship. 2007. 10 Apr 2007. <http://www.bcccc.net>.

000“Corporate Responsibility”. European Association of Communications Agencies. 13 Apr 000 2007. <http://www.responsiblepractice.com/English/insight/eaca>.

“Landmark Study Finds Global Spread of Corporate Social Responsibility”. PRNewsWire. 11 000 Apr 2007. 14 Apr 2007. 000                                                                                                 <http://www.prnewswire.com/cgi_bin/stories.pl?ACCT=109&STORY=/www/story/04-11-000 2007/0004564153&EDATE=>.

Martin, Roger and Rod Lohin.  “A Process for Developing a CSR Strategy for your 00                      Organization”. Canadian Business. 29 Aug 2005. Business Source Premier. EBSCO NJIT 00 0lib. 14 Apr 2007 <http://web.ebscohost.com/libdb.njit.edu/>.

“Voluntary and Community Groups”. Employee Volunteering.org.uk. retrieved April 11,       00002007.<http://www.employeevolunteering.org.uk/vol_and_comm/

000  index.asp?id=82&themeid=89>.

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Corporate Social Responsibility

The

Importance of Integrated Corporate Social Responsibility Policy   

“Podcasting on Educational, Engaging Communication Issues"

Objectives:

Following participation in this activity, students and scholars of Corporate Communication should be able to:

• Define corporate social responsibility and its relevance in contemporary business.

• Outline basic strategies for embedding social responsibility throughout an organization.

Download Podcast Script (pdf)

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