Works Cited

Argenti, Paul. “Crisis Communication: Lessons From 9/11.” Harvard Business 000Review (2002): 103-109. 

Corporate Communication, 4th Edition. New York: McGraw-Hill/Irwin, 2007.

Gilmartin, Raymond V. “An Open Letter From Merck.” Advertisement. 31 Jan. 0002007. 12 Nov. 2004 <http://www.merck.com/newsroom/vioxx/pdf/
000An_Open_Letter_From_Merck.pdf>.

For 100 Years, Patients First.” Advertisement. 31 Jan. 2007. 14 Nov. 2004 000<http://www.merck.com/newsroom/vioxx/pdf/
000For_100_years_patients_first.pdf>.

Our Future. Our Strength.” Advertisement. 31 Jan. 2007. 16 Nov. 2004 0           00<http://www.merck.com/newsroom/vioxx/pdf/
000our_future_our_strength.pdf>.

Gorman, Christine.  “A Painful Mistake:  Why a Pharmaceutical Giant 0           00 Withdrew Its Best-Selling Arthritis Drug, and What That Means for You.”  000 Time 11 Oct. 2004: 48-49. EBSCO HOST. New Jersey Institute of 0         00   Technology Libraries. 16 Feb. 2007 000                                                       <http://web.ebscohost.com.libd.njit.edu>.

Martinez, Barbara, Anna Wilde Mathews, Joann S. Lublin, and Ron Winslow.  000“Expiration Date:  Merck Pulls Vioxx From Market After Link to Heart       000 Problems.”  Wall Street Journal 1 Oct. 2004: A1-A12.

Merck & Co., Inc. Jan. 24, 2007: 1-120. Disclosure SEC Database. Lexis-0   00   Nexis Academic Universe. New Jersey Institute of Technology Libraries, 000 Newark, NJ. 1 February 2007 <http://web.lexis-nexis.com.libdb.njit.edu>.

Jan. 23, 2007: 1-11. Hoovers Company Records. Lexis-Nexis Academic   000  Universe. New Jersey Institute of Technology Libraries, Newark, NJ. 26 000  January <http://web.lexis-nexis.com.libdb.njit.edu>.

1 Feb. 2007 <http://www.merck.com/about/>.
000  O’Rourke, James S. “Merck & Co., Inc.: communication lessons from 000  the withdrawal of Vioxx.” Journal of Business Strategy 27 (2006): 11-22.

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000   2006/04/05/health/printable1476188.shtml>.

Crisis Communication
“Podcasting on Educational, Engaging Communication Issues"
An Eight-Step Plan
for Effectively Communicating
During a Crisis
Objectives:

Following this podcast, the student
should be able to:

• Recall and discuss Argenti’s eight-step model for crisis communication.

• Understand how the model can be applied to a real corporate crisis.

Download Podcast Script (pdf)
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