© 2007 MS·PTC CorpComm Podcasts  All Rights  Reserved
“Podcasting on Educational, Engaging Communication Issues"
Internal Development
Corporate Social Responsibility
The Importance of Integrated Corporate Social Responsibility Policy   
Investor Relations
The Role of Investor Relations in the
CVS-Caremark Merger Controversy
Government Relations
The McDonald's Case
Historical/Social Considerations
The Effects of Free Trade on Society
Corporate Advertising
Weathering a Super-Sized Storm
Crisis Communication
An Eight-Step Plan for Effectively Communicating During a Crisis
Contemporary History
AT&T's Re-Branding of Cingular Wireless
Media Relations
Media Relations Today
Podcasts for Spring and Summer 2007
Usability (pdf)
Cost-Benefit Analysis (pdf)

Final Reports
  Advertising (pdf)
  Core Values (pdf)
  Product Development (pdf)