SUPPLEMENTARY MATERIALS:

<Download PDF>

of “The Role of Investor Relations in the CVS-Caremark Merger Controversy: A New Model for Corporate Communications,” which includes a full analysis of the CVS-Caremark merger, as well as a list of references used in the development of the audio podcast. (PDF file, 317k)

Investor Relations

“Podcasting on Educational, Engaging Communication Issues"

The Role of

Investor Relations

in the

CVS-Caremark Merger Controversy

Objectives:

This segment features a discussion and analysis of the role of Investor Relations strategy in determining the outcome of the controversial 2007 merger between CVS and Caremark.  Following participation in this activity, students and scholars of Corporate Communications should be able to:

• Explain the interplay between the corporate Investor Relations function, shareholder needs and perceptions, competitor communication activity, and external media opinion.

•  Apply the basic principles of a formal Investor Relations analytic model to future research.

Download Podcast Script (pdf)

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