Works Cited

Argenti Paul. Corporation Communication. Irwin, 000        CA: McGraw Hill, 2007.

Applegate, Edd, “Mistakes made in Company’s   000Press Releases”  Public Relations Quarterly    000Winter 2005 Volume 50/Issue 4: Pages 25-30.

Hazlin, Mark, and Kathy Lovin, “Learn the Fine Art of 000Feature Story Pitching.” Workshop notes from 000presentation at the 2007 Salvation Army National 000Advisory Orgainizations Committee meeting in 000Dallas, April 27, 2007

Sayres, Scott. “A broadcast reporter reviews how to 000win (or lose his trust).” Public Relaitons Tactics,  000Volume 13/Issue 12, (December 2006): page 12

Media Relations

“Podcasting on Educational, Engaging Communication Issues"

Media

Relations

Today

Objectives:

Following this podcast, the student

should be able to:

• Balance the realities of the new media environment with publicity expectations based on comments from Paul Argenti’s book, Corporate Communication.

• Develop and pitch a story with greater effectiveness based on insight from Reporter Scott Sayres and public relations professionals, Mark Hazlin

and Kathy Lovin.

Download Podcast Script (pdf)

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