© 2007 MS·PTC CorpComm Podcasts  All Rights  Reserved
“Podcasting on Educational, Engaging Communication Issues"
Mission Statement
Podcasts for Spring and Summer 2007
Corporate Social Responsibility
The Importance of Integrated Corporate Social Responsibility Policy   
Investor Relations
The Role of Investor Relations in the
CVS-Caremark Merger Controversy
Government Relations
The McDonald's Case
Historical/Social Considerations
The Effects of Free Trade on Society
Corporate Advertising
Weathering a Super-Sized Storm
Crisis Communication
An Eight-Step Plan for Effectively Communicating During a Crisis
Contemporary History
AT&T's Re-Branding of Cingular Wireless
Media Relations
Media Relations Today
Mission Statement

MS•PTC CorpCommPodcast is dedicated to providing informative, easy-to-use podcasts that explore the global communication challenges facing organizations--business, non-
profit, educational and social interest--in a manner that is well-researched, informative,
and entertaining.