AT&T's Re-Branding of Cingular Wireless
AT&T has said that it plans to re-brand Cingular Wireless under the name AT&T, beginning 2007. At stake is how AT&T can avoid customer confusion over its name and forge separate identities for its various services and whether the corporation can successfully replace the Cingular brand, associated with youth and vitality, with the AT&T brand, associated with traditionalism and conservatism. Some considerations discussed will be issues corporations should take into account when successfully launching a re-branding effort.
The Role of Investor Relations in the
CVS-Caremark Merger Controversy
This segment features a discussion and analysis of
the role of Investor Relations strategy in determining the outcome of the controversial 2007 merger between CVS and Caremark. Following participation in this activity, students and scholars of Corporate
Communication should be able to a) Explain the interplay between the corporate Investor Relations function, shareholder needs and perceptions, competitor communication activity, and external
media opinion and b) Apply the basic principles of a formal Investor Relations analytic model to future
research.
Media Relations Today
With the turn of local news toward harder news stories, the explosion of new media sources including the internet and the 24-hour news channels, individuals are capturing news from multiple channels. How does a media relations professional pitch and have a story carried through these tougher media channels. This podcast will outline that evolution and offer media relations professionals some tips as to how to think and react differently in this new arena.
Dealing with Government Relations:
The McDonald's Case
Government and business have to endure in a society together. Tensions arise between government and business when the government places regulations on business activities. Yet business practices also influence government.
This podcast discusses the key tactics businesses should follow to maximize their relationship with governmental agencies. A case study on McDonald’s is used to exhibit how corporations should exercise government relations.
The Importance of Integrated Corporate Social Responsibility Policy
The evolving field of social responsibility is reshaping the role of business in 21st century society. Integrating social responsibility strategy is essential for any company looking to stay competitive in the global marketplace.
© 2007 MS·PTC CorpComm Podcasts All Rights Reserved
“Podcasting on Educational, Engaging Communication Issues"
Welcome to MSPTC CorpCommPodcast!
Weathering a Super-Sized Storm
An analysis of the advertising response of McDonald’s Corporation to the documentary “Super Size Me”, demonstrating that a company’s advertising campaign should be evaluated both upon its rhetorical impact as well as its
business practice.
An Eight-Step Plan for Effectively Communicating During a Crisis
The public tends to fixate on crisis events. So, when a crisis occurs at a major corporation that relies on the public to stay in business, not having a communication plan to effectively manage the situation can produce disastrous results. This podcast discusses how companies can apply the eight-step crisis-management plan offered by Paul Argenti for any crisis situation. This plan walks through the steps an organization should take when faced with a crisis.
MS•PTC CorpCommPodcast: A New Venture
MS•PTC CorpCommPodcast (CCP) is delivered by graduate students in the Master of Science Program in Professional and Technical Communication (MSPTC) at the New Jersey Institute of Technology. The CorpCommPodcast group is designed to allow students to define, refine, and strengthen skills in corporate communication through a case study approach.
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Mission Statement
CCP is dedicated to providing informative, easy-to-use podcasts that explore the global communication challenges facing organizations-- business, non-profit, educational and social interest--in a manner that is well-researched, informative, and entertaining.
Podcasts for Spring and Summer 2007
The Effects of Free Trade on Society
Free Trade was introduced to improve economic life across the globe. In recent years, free trade has come under attack in the United States, despite having been, for over a century, the basis of America’s wealth. China’s liberal form of communism has improved its image and made the country a vital competitor in the global economy. This podcast discusses the effects of image and identity on organizations that compete in the global economy.
